• Archive for September, 2011

    How nTLD Operators can Succeed with RegistrarOC

    September 29, 2011 // No Comments »

    In my series of posts on new TLDs, the goal has always been to inform and provide insight, from the perspective of a registrar.  With there being so much focus on ICANN and on registry operators during the initial stages of the nTLD process, we felt the voice of the registrar needed to be heard.  This is because, from our perspective, success for any new TLD will greatly depend on its support of registrars.

    My first post, “Does HEXONET Have Plans to be a REGISTRY Operator for newTLDs?“, was intended to make it clear that as a long standing registrar, our goal is to make any nTLD a success by doing what we have always done, by being a great registrar and nothing more.  My second post, “Choosing a Registry Operator for New TLDs“, was done to help prospective registry operators think critically about there registry platform, probably the single biggest decision that will affect their registry today and for years to come.  I wanted to give some key insights on registry platforms from our nearly ten years of operational knowledge as a registrar working with these various solutions and technologies.

    Making It Easy for Registrars to Start Selling Your nTLD

    Today’s post is to take the next step beyond the ICANN process and registry platforms, to start talking about registrars, the gatekeepers to the end customer.  For a prospective registry, the biggest questions about registrars is how to get as many of them on board as quickly as possible.  Most registrars are very busy selling domains, supporting domains, managing systems, and simply running their business.  And for many registrars, engineering resources are tight or non-existent.  As a result, for registrars, choosing to implement a nTLD requires a substantial return on investment.

    Given that even adding one nTLD for a registrar is a commitment, how will the possibility of  three, four or ten nTLD introductions in a given year affect that choice?  Registry operators need to be cognizant of possible slow registrar acceptance and implementation.  Sounds a bit scary right?  The good news is that HEXONET has a solution called RegistrarOC (Registrar Operations Center) that helps registrar’s quickly, easily, and cost-effectively add any new TLD.

    Help for Registrars in a Crowded nTLD Marketplace

    Potentially hundreds of nTLDs will be available over the next years.  Some of them are listed below.  A  more complete list of declared and potential applicants has been published by Kieren McCarthy, CEO of .NXT.

    • Community new TLDs: .eco, .gay, .gmbh, .fam, .love, .poker, …etc.
    • geo newTLDs: .tokyo, .nyc, .berlin, .paris, .sfo, .scot, .bcn, .china, …etc.
    • .brand newTLDs: .canon, .hitachi, .post, .motorola, .aigo, …etc.
    • generic newTLDs: .app, .bank, .bike, .food, .free, .music, .web, .videos, …etc.

    What if there was a way for registrars to simply add a nTLD to their sales system with little or no technical effort for registry integration, testing and on-going maintenance?  In this scenario, registrars can then offer a nTLD as soon it is available, even offer pre-registration!  This is exactly how HEXONET’s RegistrarOC solution helps registry operators and registrars.

    RegistrarOC-529x56

    HEXONET’s RegistrarOC solution takes away all the technical and engineering overhead for registrars.  Designed to be plug and play, once a registrar is connected with the RegistrarOC solution, adding a nTLD is as simple as throwing a switch (add an accreditation and go!).  We even help and guide new businesses become accredited or help existing registrars quickly add new accreditations.

    HEXONET has successfully managed a comprehensive and extensive portfolio of gTLDs  and ccTLDs accreditations for nearly a decade.  We specialize in inter-operating with all the registry platforms at industry leading reliability and performance.  So with RegistrarOC, not only do registrars plug in to the technology, but more importantly, they also plug in to all the operational and engineering expertise garnered by HEXONET over the years.

    How Does RegistrarOC Work?

    Customers Responsibilities:

    • Integrate with HEXONET’s systems to manage your domains (Add, Transfer, Renew, Modify, ..etc) using a multitude one or a combination of interfaces: Mailrobot,  EPP 1.0, HTTPS-API, SOAP, XML/RPC and Web Interface
    • Execute the RAA (Registrar-Accreditation-Agreement) with a respective registry
    • Maintain a good standing with the Registry and ICANN
    • Execute an Agreement with a Registrar Data Escrow Supplier (e.g. Iron Mountain)
    • Pay your registry and ICANN Invoices

    HEXONET Responsibilities:

    • Conduct OT&E testing with the respective registry
    • Technically manage your production account
    • Ensure your accreditation is always up to date with the latest registry technical developments (DNSSEC, IPv6, …etc.)
    • Ensure you are in compliance with various ICANN requirements, such as RDE (Registrar Data Escrow), WDRP (Whois-Data-Reminder-Policy), …etc.
    • Ensure your data is always in-sync with the registry – a highly underestimated task by registrars that is potential very expensive future cost

    If you are interested in learning more then either visit the “RegistrarOC” solutions page or send us an email at sales@hexonet.net.  We would be happy to arrange a quick conference call to explain the product in more detail.

    Posted in 1API GmbH, Domains, General, HEXONET, New TLDs, Popular Domains, Technology

    Some fun .XXX Videos

    // No Comments »

    We have created some fun .XXX Videos.  Dot .XXX is a new sponsored Top-Level-Domain designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and extolling responsible and safe behavior.  Time will tell if this new sTLD will be successful or if it will disappear off the radar like may other TLDs we have seen in the past.  Until date the first results are promising.

    Hope you enjoy the videos.

    Posted in 1API GmbH, Domains, HEXONET, New TLDs

    HEXONET Achieves Nearly PERFECT Score with .COM.DE Introduction

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    At 5:00 p.m. CEST, CentralNic launched its latest domain COM.DE with much success.  This offering further broadens CentralNic’s already wide and popular selection of domains.  HEXONET throughout the pre-registration phases has seen strong demand for COM.DE domains these past few months and believes that registrations will continue now that it is open to everyone.

    HEXONET achieved a near PERFECT score today at the opening of COM.DE with an amazing 97% success rate in obtaining domains pre-registered by HEXONET clients.   This success rate is insane considering the number of unique pre-registrations.  Once again, resellers and clients are very happy with HEXONET and our advanced technology platform.  Find out why you too should place your pre-registrations for future domains with HEXONET.

    The same technology for pre-registrations is used as the backbone of our Backordering technology as well.  Currently at HEXONET, 18 different TLDs can be backordered with ease.  Though we are proud of the selection of TLDs our clients can backorder, we are actually more proud of the success rate our platform is at obtaining valuable expiring domains for them!

    Jens Wagner and our team of talented engineers have highly optimized and specialized HEXONET’s backordering and pre-registration technology over years of research and development.  And we believe that our technology is best in class at submitting and acquiring domains no matter if it is through the regular pre-registration Go Live , or at domain expiration.

    Give HEXONET’s pre-registration and backordering services a try and see why our customers are happy with the service and the technology.

    Posted in 1API GmbH, Domains, HEXONET, New TLDs, Popular Domains

    Choosing a Registry Operator for New TLDs

    September 14, 2011 // No Comments »

    Though HEXONET has no plans to become a Registry Operator ourselves (see recent posting), as an experienced registrar, we have some interesting insights on the operator choices.  For those planning on launching a new TLD, this post may be of keen interest.

    How HEXONET Would Choose a Registry Operator for a new Top-Level-Domain:

    • HEXONET would choose a Registry Operator with a proven track record, who clearly has had success managing multiple TLDs.  In respect to managing, this means more than 50,000 domains for any one registry.  We highly recommend NOT choosing a Registry Operator who is doing this for the first time.
    • Preferably the Registry Operator would already have experience managing a gTLD (generic Top-Level-Domain) and already implemented many of ICANN’s procedural policies including processes like transactional redemption periods.  Not a must-have but a nice-to-have.
    • Preferably the Registry Operator already has an existing distribution network (depending on the respective TLD and your business plan, this is NOT a MUST)
    • Choose a Registry Operator with a mature infrastructure so that you can push them on price (economies of scale).  A new Registry Operator will have higher capital inputs to recoup and hence likely inflexible on pricing terms.
    • Choose a Registry Operator who can offer reliable and proven DNS Services. A solid DNS infrastructure is crucial.  Make sure the DNS infrastructure is an Anycast solution with a minimum of 6 different DNS cluster installations (preferably 9 cluster locations).
    • The Registry Operator should have their own in-house registry software that they developed.  Operators that purchased their software may not be able to support functional changes you want or may in fact prevent you from developing future services.
    • Ensure the Registry Operator is known to provide direct and personalized service.  With hundreds of new TLDs, some registry operators may simply treat you like a number.  Be sure the Registry Operator can accommodate and also time-line new development or registry feature requests for your TLD.  Being proactive and having the Registry Operator detail how they will support you can save your TLD from being left in the dust.
    • The performance of the registry platform is critical for the success of a registry. Slower performing platforms can lead to slow domain searches and potentially even slower response times for more intensive registry transactions.  Factor in load considerations also, since the more new TLDs a Registry Operator adds to its platform, the more additional TLDs will impact yours.  A good rule of thumb is the 0.3 second mark.  If the round trip times for commands take longer than this, be wary.
    • Choose a Registry Operator who is willing to back up their platform and services with a tight SLA (Service-Level-Agreement).
    • Lastly, even though price plays an important role, the cheapest option is likely not the best option. Think and plan ahead of the initial launch and proactively define the goals of the TLD for 1, 2, 3, 5, and 10 years.  Determine which Registry Operator has the best platform and team to help your TLD achieve its goals.  Again, the cheapest solution may only come back to bite your in your backside.

    HEXONET easily integrate with following Registry Operators for New TLDs Awarded to Them:

    • The above list are just a few and does not include all registry operators that will be offering registry services.  HEXONET would be able to integrate with any registry.  The above registries would simplify work on our end.

    HEXONET can Assist:

    In the event, that you are interested in applying for a newTLD and you would like to get in touch with one of the above registries, please reach out to us and we would be more than happy to make an introduction.  Applying for your own TLD is a big step with a lot of investment.  If you are unsure of the technology, please feel free to contact us and we would happily give you a quote to provide technical guidance.

    Posted in 1API GmbH, Domains, General, HEXONET, New TLDs

    Does HEXONET Have Plans to be a REGISTRY Operator for newTLDS?

    September 13, 2011 // No Comments »

    Since ICANN’s approval of new Top-Level-Domains, HEXONET has been constantly asked the following question – “Does HEXONET have plans to be a registry operator for new Top-Level-Domains?“.

    Answer:  Why Re-invent the Wheel?

    Even though HEXONET is known for engineering expertise and technical excellence throughout the domain industry, being a registry operator is currently not in our plans.  This is because HEXONET believes that the current set of registry operators are best suited to service the up and coming new Top-Level-Domains.  The leading registry operators have the knowledge, infrastructure, capacity, and most importantly, the experience for any new TLD to achieve success.

    HEXONET has achieved our own success by working with registry operators in innovative ways.  We continue to run a highly reliable, lightning fast registrar platform that offers a vast selections of TLDs (one of the widest selections industry-wide).  Additionally, we plan to fully integrate our powerful Registrar Operations Center (RegistrarOC) solution with all the new Top-Level-Domains.

    For HEXONET, success of any TLD, be it new or existing, requires success throughout the deliver chain – registry, registry operator, and registrar.  And our commitment is to work with the registry operators so that HEXONET can be one of the best at the registrar level.  Our goal has always been to be the best registrar for resellers and to build the best turn-key solutions for registrars (RegistrarOC) so that anyone can quickly add any TLD (new or existing) without the engineering headache and overhead.

    Many companies utterly fail by trying to do too much or chase after something new.  HEXONET has been on same course for over a decade, which is to be an exceedingly good registrar and domain platform developer.  The road ahead for HEXONET is straight and narrow.

    Posted in 1API GmbH, Domains, HEXONET, New TLDs, Popular Domains